Home » Gay and Lesbian Tourism: The Essential Guide for Marketing by Jeff Guaracino
Gay and Lesbian Tourism: The Essential Guide for Marketing Jeff Guaracino

Gay and Lesbian Tourism: The Essential Guide for Marketing

Jeff Guaracino

Published December 3rd 2007
ISBN : 9780080554587
ebook
205 pages
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 About the Book 

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips forMoreThis unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.